As ‘innovative mobile phone brand of the year in 2019’, Infinix certainly did not let its guards down in ensuring that it maintained its reputation as a customer-centric brand. It is easy to get carried away by awards, titles and whatnot. But even with this award by Marketing Edge ﹘ a leading, credible media platform that keeps up-to-date with developments on brands, marketing and advertising in Nigeria and around the world ﹘ the brand was not content enough to rest on its oars. You could say it was adrenaline pumped in its bloodstream.
With the brand’s essence being ‘The Future is Now’, the brand is fast becoming a choice brand among consumers – especially the youth – as most of its activities involve empowering consumers to live their future today.
The brand’s notable achievements in the past year are a testament that they didn’t offer their consumers a basket of empty promises. Having an edge with their product offerings of smart devices that enable consumers to live intelligent lifestyles with stylish designs that stand them out from the crowd is their focus always. Infinix is always looking to set new trends and bring innovations to help their consumers live a smart life.
From launching the first celebrity limited edition device with Davido Note 8 Limited Edition, to empowering several young entrepreneurs in the #EmpoweredByInfinixNote8 campaign, to the latest Note 10 series that boasts of being the world’s first centre punch screen smartphone, and several other laudable feats, innovation has been their watchword.
Little wonder the eighth edition of the Marketing Edge Annual Awards of Excellence for heroes in Nigeria’s Integrated Marketing Communications Industry held on Friday 27th of August 2021 awarded Infinix the innovative mobile phone brand of the year.