Life Continental Beer Infuses Igbo Entrepreneurial Spirit & Culture In Its Ad Campaign

Partner | Announcements
September 9, 2021

Leading beer brand, Life Continental Beer has further expanded its influence into the eastern market and strengthened engagement with its loyal customers through an inspiring Television Commercial tagged Turu Ugo Lota.

Turu Ugo Lota is an Igbo adage that translates in English to mean Bring Home the Glory. The proverbial saying is a verbal encapsulation of the painstaking aspirations of the Igbos; their illustrious spirit and sheer grit to rise above all odds in achieving progress and success both as individuals and as a collective.

Proudly Nigerian, the fascinating commercial is characterized by A-list acts such as the Father/ Son duo of Pete and Yul Edochie, and also featured iconic locations in the East like the Niger Bridge among others.

Speaking on the brand promise as reiterated in the TVC, the Senior Brand Manager Life Beer, Aishat Anaekwe, said, “Beyond being an adage, Turu Ugo Lota is a passion that weighs upon every young Igbo, to go forth into the world—despite its challenges and limitations—build new relationships, work hard and attain success. This is what the Igbos have been known by for centuries and Life Beer believes that Bringing Home the Glory should be the aspiration of all Nigerians and Africa as a whole.”

“Life Beer is delighted to bring together and collaborate with stakeholders in the east who embody diligence, integrity and most importantly, proudly exude their cultural heritage as Igbos indeed”, she added.

The exciting TVC which was unveiled on Thursday, September 2, at the Base Landmark, Enugu also hosted some of Nigeria’s leading personalities to a social discourse that highlighted the lessons of parental guidance, discipline, diligence and integrity as being the bedrock of progress and success in any given society. Life Continental Beer remains poised to provide the eastern market and Nigeria at large, with quality lager that kindles great taste and inspires fun moments.

Sponsored by
Partner

Join The Conversation

Bring a friend.

You'll like this

Watch

Now on Zikoko

January 22, 2022

The typical Nigerian wedding is not complete without a souvenir for the guest to take home. From towels to wastebin, Nigerians never run out of souvenir ideas. Take the quiz to find out which souvenir you are. Go on:

Recommended Quizzes

December 3, 2019

Are you a professional Yoruba demon? Are you walking around in search of whose life you can wreck at any given time? Well, this quiz knows exactly how many hearts you’ve shattered to date, and before you lie that your result is inaccurate, just remember that Zikoko is never wrong. Now, take it and be […]

December 11, 2019

In the past month, we’ve made quizzes that guessed the last time you had sex, how many people you’ve slept with, and just how good you are in bed. For our latest attempt, we will use your taste in Nigerian music from the 2010s to ascertain what you’re like in bed. Take to find out:

November 11, 2019

Everyone has something to say about what kind of person they are. But how well do we truthfully evaluate these things? Not that much, I can assure you. The average person is always lying to themselves to make sure they look good. But you know what and who doesn’t lie? Zikoko quizzes that’s what. Take […]

November 12, 2019

Are you a single pringle, stuck in a complicated situationship or happily married to the love of your life? This quiz is here to guess your current relationship status, and as you know, Zikoko quizzes are incredibly accurate (don’t quote us). So, give a shot:

What are you like in a relationship?
February 7, 2020

Your taste in music can say a lot about you, and this time, it’s going to reveal what you are like in a relationship. So, pick a few of your favourite Nigerian love songs, and we’ll let you know if you’re typically a distant, passionate or unbothered partner. Here you go:

More from Announcements

December 21, 2021

The English Premier League (EPL) will be entering a decisive stage at the beginning of the next year. As the competition comes close to its end, every point is crucial. It’s even possible to have expectations about the champions and runner-ups already. Or is it? The Africa Cup of Nations (AFCON) is also set to […]

December 14, 2021

Nigerian youths are stepping forward in solidarity with Johnnie Walker’s newest campaign – ‘Keep Walking’, a movement to celebrate communities of creatives across Africa who, in their walks, exemplify its long-standing mantra. The campaign is launched in partnership with notable personalities, one of whom is the African Giant himself, Burna Boy. Leading the pan-African campaign […]

December 9, 2021

Ahead of the festive season, Stanbic IBTC Pension Managers, Nigeria’s largest Pension Fund Administrator (PFA), has unveiled the Stanbic IBTC Pension Managers Loyalty Program tagged Umatter. It is a reward scheme targeted at the customers of the PFA, to reward them for their loyalty and patronage through exclusive discounts as they shop with their e-loyalty […]

December 8, 2021

More winners have emerged from Union Bank’s ongoing “Save & Win Palli Promo”. 50 lucky customers nationwide each won N100,000 in the recently concluded monthly draw. The winners were selected through a transparent live draw event monitored by relevant regulatory bodies and stakeholders. This marks the final set of monthly winners in the ongoing promo. […]

December 7, 2021

Selected entries to receive exclusive Masterclass with TY Bello and George Okoro Days after innovative Smartphone manufacturer Infinix Mobility launched its Zero X Pro device in Nigeria, the tech giant today announces the start of its #ZeroXChallenge. The Zero X Challenge is an initiative to inspire boundless creativity among Nigerians and empower the youth to […]

December 7, 2021

MTN Nigeria recently announced the price of its initial public offering to retail investors.The offer which opened at 8:00am on the 1st of December 2021 will close at 5:00pm on the 14th of December 2021 with a minimum subscription of 20 shares and lots of 20 shares thereafter. At the retail offer roadshow in Enugu […]

Watch

Trending Videos

Zikoko Originals

December 14, 2020
What happens when a group of chatty young Nigerians talk about things they're passionate about? You get Nigerians talk. A show that discusses very familiar struggles for the average Nigerian. From relationship deal breakers to sex education with Nigerian parents to leaving Nigeria, be prepared for a ride.
November 2, 2020
'The Couch' is a Zikoko series featuring real life stories from anonymous people.
October 26, 2020
A collection of videos documenting some of the events of the EndSARS protests.
June 22, 2020
'The Couch' is a Zikoko series featuring real life stories from anonymous people.
June 22, 2020
Hacked is an interesting new series by Zikoko made up of fictional but hilarious chat conversations.
June 4, 2020
What happens when a group of chatty young Nigerians talk about things they're passionate about? You get Nigerians talk. A show that discusses very familiar struggles for the average Nigerian. From relationship deal breakers to sex education with Nigerian parents to leaving Nigeria, be prepared for a ride.
June 2, 2020
Quickie is a video series where everyone featured gets only one minute to rant, review or do absolutely anything.
May 14, 2020
Isolation Diary is a Zikoko series that showcases what isolation is like for one young Nigerian working from home due to the Coronavirus pandemic.
March 12, 2020
Life is already hard. Deciding where to eat and get the best lifestyle experiences, isn't something you should stress about. Let VRSUS do that for you.

Z! Stacks

Here's a rabbit hole of stories to lose yourself in:

Zikoko amplifies African youth culture by curating and creating smart and joyful content for young Africans and the world.
X