Luxury in Nigeria is a term that doesn’t exactly mean what you think. When you imagine luxury in Nigeria, start by picturing a velvet box with satin lining. Everything will make sense after that.
1. Package everything in a velvet box that has satin inside.
Even if it’s plastic spoon you are selling. Packaging matters, dear.
2. All your items must be expensive as hell.
That’s why your store is called a luxury store. Not for broke people.
3. A carefully curated feed.
Don’t just dump photos anyhow. Post like someone that has purpose. That way, when anyone sees your page, they will be eager to open their purse and spend money.
4. No refunds.
Yes oh. Before somebody will buy pant, wear it, and then return it because it did not size them. Nigerians are wild, sis. You need to come prepared.
5. And finally, be rude.
Rude means you’re expensive and classy. Doing gentle-gentle with customers, especially Nigerian customers, will make them take you fi idiat. So, be very rude. Lock your DMs and don’t open until they offer sacrifices. Even then sef, remain cold. When you find out that they’re rich though, switch up immediately and become sweet.
May God reward your hustle.