5 Nigerians Reveal How Much They Spend Spend On Clothes

May 4, 2021

Clothing is a basic need. But according to an American financial planner, you should spend 5% of your monthly income on clothing. I wasn’t sure how this works in Nigeria, so I decided to talk to a couple of people on how they shop for clothes and how much they spend.

Tosin, Developer Advocate, 18

Monthly income: ~ ₦1m (Subject to changes in exchange rates)

I shop for clothes once every three months, and my budget is about ₦300k. I’m very big on native wear and they make the bulk of my wardrobe. A visit to the market for the material usually cost me between ₦30k and ₦40k. For my shirt, joggers, and hoodies needs, I shop from an online store because I know the owners. I spend some ₦20k-₦40k at a time on this. My shoes take most of the budget. I mostly wear handmade shoes, and I spend between ₦80k-₦100k on them. 

My income has grown x10 in the last year, and it’s influenced how I shop for clothes. Prior to this, I used to shop once every six months and go for things that won’t bite into my account too much. My budget at the time was always ₦50k. I think my current clothing budget is the right amount. It’s resizable and if there’s anything left, it either goes home or to my investments. 

Chidera, Youtuber, 25

Monthly income: ₦180k

I wear the same sets of clothes for at least three years, so I rarely buy new ones. When I do, I don’t go for expensive clothes. For the most part, I go for Okrika, and my budget each time is ₦20k or less. I’d rather spend money on food, to be honest. But when I earn more money or buy into an ICO, I will definitely spend more money on clothes. There’s a leather jacket I’ve wanted for the longest time. 

Mary, Digital Strategist and Sales Manager, 31

Monthly income: ₦700k – ₦900k

I buy at least one clothing item every month, but I don’t go over ₦20k per item. My budget increases on the rare occasion I do bulk shopping, but I also make sure it doesn’t go over ₦50k.

My shopping behaviour depends on my needs. I attend a lot of social and work events, and I shop for such clothes at boutiques because I can try them on first and see what I look like before buying. I buy from online stores on Instagram too. I’m a bit of a spontaneous person, so if I see an outfit on Instagram and I love it, I place an order for it even if I have nowhere to wear it to.

There are some clothing items you can’t find on Instagram or in fancy boutiques. Eko market covers that bit for me. However, I rarely go to the market because it can be so stressful and sometimes risky. 

 I don’t spend as much as I used to on clothes. I’ve realised how quickly they go out of fashion, and for someone who is super conscious about her look, it doesn’t make sense to buy a lot of it. Besides, I’m working on a project running into thousands of dollars, so every penny I earn needs to be spent wisely. Now, I just buy clothes based on my needs and have learned to re-rock my clothes and turn down events that will require too much clothing effort. 

Malik, 23, Freelance Web and Product Designer

Monthly income: ₦0- ₦150k

My income is not stable, so I don’t spend money on things I don’t really need. Clothes fall into this category. The last time I bought new cloth was December 2020, and I had to because a friend was getting married.

In months I get more jobs than I expect and make more than I usually do, I’m more open to shopping for new clothes. I prefer going to physical stores and after a couple pairs of jeans and some round necks, I’m done. All of this doesn’t cost me more than ₦30k. This works because I don’t crave things I can’t afford. 

Do I think I have enough clothes? Well, my wardrobe is not so big but I have clothes I’ve not worn in about two months.

Tolu, Brand and Communication Professional, 31

Monthly income: ₦330k

I shop for clothes based on how I feel. Once I see an item I like, I go for it. Sometimes, it’s every week. At other times, it’s once a month. I don’t stick to a budget, but I spend between ₦20k and ₦40k every time I buy something new. 

I don’t have the time to go to stores or boutiques, so I use Instagram vendors. I’m not loyal to any store though. I don’t do bulk shopping either — I imagine I’m too broke for that. 

I used to buy directly from ASOS and have them shipped to Nigeria for a small fee. But things have changed, and I blame Buhari. I’d have to buy items worth £100 to get free shipping to Nigeria, which is a lot when you think about the exchange rate. Now, I use a personal shopper to get by. I send them a link to the item(s) I want, they buy it, add their 25% cut on it and deliver it to me. 

I believe I spend within my limits. I’m likely to gift myself a designer item when my income increases, and it will be a one-off purchase. I’m hoping to close my eyes one day and buy a Ted Baker dress or Kat Maconie heels. The latter will cost me about £250. I could faint if I convert it to Naira, so I won’t do that.


Toheeb Lanlehin

Join The Conversation

Bring a friend.

You'll like this

September 1, 2020

This has to be one of the top 10 worst things that could ever happen to a person. Imagine you’re on a bus and you touch your pockets/check your bag and realise that you left your wallet/purse sitting on the dining table. Now the conductor is collecting money line by line and he’s almost at […]

August 3, 2020

The Nairalife was pulled off in partnership with FCMB. Get started with a Personal Business Account for as low as ₦5,000 here! When did life first show you the importance of money?  I think I’m on that journey. I try to resist the urge to believe money is more than what it is: an exchange […]

August 24, 2020

This weeks’ #Nairalife was made possible by FCMB’s promise of quality medical care from the comfort of your home. Let’s start from when you were tiny.  I used to help my mum at her store where she sold perfumes. Then she opened another store for kid’s clothing in the city we lived in.  What city?  Delta. […]

Watch

Now on Zikoko

June 15, 2021

As a Nigerian, sometimes you need to remind yourself that you are in the best country in the world. 1) We have delicious suya and kilishi Regulate open grazing? No. Ban Twitter? Yes. Ban Cryptocurrency? Yes. Why? Because Suya and Kilishi >>>>> Technological advancement. It’s quite simple really. 2) “Over raw” best in world rankings […]

June 15, 2021

Adulting is a scam and anyone who’s above 18 can attest to that. We are all tired of the daily ghetto adulting is, which is why we’ve come up with very helpful tips on how to escape it: 1.Change the year on your date of birth. Are you really an adult if the government doesn’t […]

June 15, 2021

Nigeria’s inflation rate hit 18.17% in March 2021 according to the Consumer Price Index report released by the National Bureau of Statistics (NBS). The past couple of months have seen an uneven increase in the cost of things, and this has among other things, eroded the purchasing power of the average Nigerian. We spoke to […]

Recommended Quizzes

April 3, 2020

While the rest of the world loves to treat our continent like a country, there are actually 54 African countries. So, in a bid to test your knowledge (and educate you), we’ve created a quiz to see how many of their capitals you can correctly name. Go ahead:

October 29, 2019

We are going to be attempting to guess when you’ll marry based on your favourite Nigerian foods. What does your fave swallow have to do with when you’ll tie the knot? Please, don’t ask complicated questions. This quiz is rigorous and accurate (don’t quote us), so just take it already. QUIZ: Why Do You Have […]

November 22, 2019

It can be very stressful when you’re trying to find the love of your life, but you only keep meeting people that are exactly like your yeye ex. To help you be more aware of that problem, we’ve created a quiz that lets you know the kind of people you are attracting. Take it to […]

November 11, 2019

Today, we are going to be using your taste in music to determine how good you actually are in bed. All you need to do is create the ultimate Nigerian hit — from the lead artist to the producer — and we’ll tell you if all your partners leave satisfied, or if you are just […]

November 7, 2019

These days, everyone is always talking about how much sex they’re getting, or how little sex they’re getting, or how disgusting sex is etc. There’s just so much talk about sex, it’s almost impossible to know who’s lying and who’s telling the truth. In anticipation of our new series about the sex lives of young […]

November 15, 2019

There are two types of people in Nigeria right now: those who are proud Marlians, and those who are still in denial about stanning the divisive star. So, for those who proudly wear the Marlian tag, we made a quiz to test how well you really know Naira Marley. If you get more than 6 […]

More from Money

June 15, 2021

Nigeria’s inflation rate hit 18.17% in March 2021 according to the Consumer Price Index report released by the National Bureau of Statistics (NBS). The past couple of months have seen an uneven increase in the cost of things, and this has among other things, eroded the purchasing power of the average Nigerian. We spoke to […]

June 11, 2021

Whether you’re new to the ZiGeng, or you’ve been rocking with Zikoko since forever, there are some pretty valid reasons why giving us all your money (it’s not as if we like money oh, but who are we to say no if you actually decide to go all in?) is worth considering. 1. We make […]

June 10, 2021

In 2020, the pandemic changed the world. A lot of profitable offline businesses had to close and lay off their employees. With thousands of unemployed in Nigeria and all over the world and the poor economic state of even the leading countries, thousands of people have decided to look for alternative sources of income. And […]

Watch

Trending Videos

Zikoko Originals

December 14, 2020
What happens when a group of chatty young Nigerians talk about things they're passionate about? You get Nigerians talk. A show that discusses very familiar struggles for the average Nigerian. From relationship deal breakers to sex education with Nigerian parents to leaving Nigeria, be prepared for a ride.
November 2, 2020
'The Couch' is a Zikoko series featuring real life stories from anonymous people.
October 26, 2020
A collection of videos documenting some of the events of the EndSARS protests.
June 22, 2020
'The Couch' is a Zikoko series featuring real life stories from anonymous people.
June 22, 2020
Hacked is an interesting new series by Zikoko made up of fictional but hilarious chat conversations.
June 4, 2020
What happens when a group of chatty young Nigerians talk about things they're passionate about? You get Nigerians talk. A show that discusses very familiar struggles for the average Nigerian. From relationship deal breakers to sex education with Nigerian parents to leaving Nigeria, be prepared for a ride.
June 2, 2020
Quickie is a video series where everyone featured gets only one minute to rant, review or do absolutely anything.
May 14, 2020
Isolation Diary is a Zikoko series that showcases what isolation is like for one young Nigerian working from home due to the Coronavirus pandemic.
March 12, 2020
Life is already hard. Deciding where to eat and get the best lifestyle experiences, isn't something you should stress about. Let VRSUS do that for you.

Z! Stacks

Here's a rabbit hole of stories to lose yourself in:

Zikoko amplifies African youth culture by curating and creating smart and joyful content for young Africans and the world.
X